How AvanTech YOU by Hettich is redefining premium kitchen design
In the world of premium kitchen and furniture design, distinction is everything. Architects, designers, and manufacturers strive to create spaces that not only look stunning but also feel personal and exceptional. While finishes, worktops, and hardware have long taken centre stage, the next frontier in differentiation may be overlooked: the drawer.
Hettich’s impressive AvanTech YOU
For decades, drawers were purely functional, shaped by suppliers rather than creativity. That is changing. Luke Hickey, Managing Director of N.A.A., exclusive Irish distributor for Hettich, notes, “Manufacturers in Ireland are realising that the inside of furniture can be as powerful a design statement as the exterior. AvanTech YOU gives them the tools to achieve that.”
A platform for customisation
AvanTech YOU is more than a drawer system; it is a platform for customisation, underpinned by German engineering. With a slim 13mm side profile and no visible fixings, it creates a minimalist, precise impression. Its real innovation is adaptability.
Drawers can be tailored to complement or contrast with the overall design. Inlays may match a quartz worktop, feature natural timber, or incorporate textured surfaces like slate. Glass and leather-effect finishes are also options, with integrated lighting available. The result is a seamless continuation of the client’s chosen aesthetic.
“We’re seeing Irish manufacturers use AvanTech YOU to create signature looks,” Hickey explains. “Drawers with walnut inlays in a contemporary kitchen, or illuminated glass in a bedroom. Small details, big impressions.”
Balancing design and durability
Design flexibility is central, but AvanTech YOU is also built for durability. Actro YOU runners ensure smooth, silent operation — a hallmark of premium furniture — and N.A.A. offers a lifetime warranty.
Hickey adds, “The same core system can serve entry-level and premium ranges. By changing visible elements, manufacturers can cater to different customers without excess stock.”
Streamlining production
To ease production pressures, N.A.A. offers a pre-assembly service. Drawers are supplied cut to any width and ready for installation.
“Workshops can focus on value-adding cabinet making rather than drawer assembly,” Hickey says. “It allows manufacturers to deliver fully customised, premium products efficiently.”
Responding to market shifts
Irish homeowners increasingly seek premium, design-led solutions, guided by architects and interior designers prioritising quality and individuality. AvanTech YOU closes the final gap in bespoke design: the inside of the furniture.
“When clients open a drawer lined in the same finish as their worktop, or lit from within, it creates a lasting sense of luxury,” Hickey observes.
Seeing it first-hand
N.A.A. showcases the full AvanTech YOU range at its showroom in Crosslands Business Park, Ballymount. Highlights include the LightTower, with illuminated glass inlays turning drawers into glowing design statements.
Hickey frames it as both aesthetic and business opportunity: “Irish companies embracing this early will gain a clear point of differentiation in a competitive market.”
To see the collection or discuss your next project, call or email N.A.A. to set up a showroom visit at Crosslands Business Park, Lower Ballymount Road, Dublin D12 E292.
(01) 460 0064
[email protected]
www.naa.ie
